Sarà l’area mediterranea al centro del forum dedicato al real estate turistico organizzato da Tourism Investment per il prossimo 4 aprile all’Hotel Meliá di via Masaccio a Milano.

Un programma denso di appuntamenti in cui saranno analizzati i trend di mercato con una panoramica sugli investimenti italiani e stranieri, le condizioni di investimento e i rapporti tra operatori e istituti bancari, le tendenze in fatto di innovazione, di design e wellness, cui farà seguito uno scenario sui driver di crescita e le economie di scala per i brand italiani. Per concludere, i manager di importanti marchi alberghieri faranno luce sul valore del brand.

Società di consulenza, enti pubblici, imprenditori, banche e associazioni saranno i protagonisti della giornata. Founder dell'evento sono Pkf e AboutHotel. Special partner: Associazione Italiana Confindustria Alberghi. Il forum ha il patrocinio di Federalberghi e come supporter Simone Micheli Architect e Federalberghi Roma. Le società sponsor sono Best Western, Melià, Marriott e Choice. Media partner: Guida Viaggi.

Ecco in dettaglio gli appuntamenti previsti:

 09.45-10.45 OPENING CONFERENCE

We shortly analyze the tourism real estate market trends of the current year. What has characterized the panorama of Italian and foreign investment?
Giorgio Palmucci – Confindustria Alberghi
Stefano Mantella – Agenzia del Demanio
Giuseppe Roscioli – Federalberghi Roma
Alessandra Priante – Mibact
Michael Widmann – PKF hotelexperts
Anchorman: Laura Dominici – Guida Viaggi e About Hotel

11.15-12.00 INVESTORS AND BANKS VS OPERATORS

What are the current investment conditions? What are the changes that have characterized the investors and the banks?
Paolo Minerva – Bank of America
Aldo Mazzocco
Tom Field – Deutsche Bank
Nerio  Alessandri – Technogym spa
Anchorman: Paola Lunghini – Economia Immobiliare
Technical Expert: Gisela Loidolt – PKF hotelexperts

13.00 – 14.00 LUNCH & SPONSOR EXHIBITION 

14.15 – 14.45 WELLNESS&DESIGN TREND&INNOVATION

Companies and Italian designers will talk about design & wellness.
Arch. Simone Micheli – Simone Micheli Architect
Stefano Ricci – Technogym spa
Anchorman: Francesco Scullica, Cinzia Pagni – Poli Design 

15.00. – 16.00 ITALIAN HOTEL GROUPS & BRAND

Italian Brands and Italian Hotel group: domestic and international challenges of growth. Drivers to develop the Italian brands, opportunities and complexities to play in the global market. Strategies and development prospects. Economies of scale and scope, centralization of skills and services, alongside a brand or independence. How does Italian hotel entrepreneurship grow?

Elena David – Valtur
Fabrizio Gaggio – Atahotels
Sofia Gioia Vedani – Planetaria Hotels
Erich Falkensteiner – Falkensteiner
Mauro Piccini – Piazza di Spagna View Hotels
Guido Castellini – Allegro Hotels

16.00- 17.00 INTERNATIONAL HOTEL GROUPS: THE VALUE of BRAND
Brand and International hotel groups: the interest to Italy and the new development trend.
All around the world, brands are towing the quantitative growth of hotels, the development of professionalism and the international appeals of destinations. What do brands offer to italian entrepreneurs?
Suzi Yoder – Best Western Hotels & Resorts
Georg Schlegel – Choice Hotels
Arnaldo Aiolfi – Club Med 
Sara Ranghi – Melià Hotels International
Timothy Walton – Marriott Hotels 
Anchorman: Giorgio Bianchi, Jeffrey Scott – PKF hotelexperts