High-end tourism: sustainability and innovation

High-end travel continues to be a fundamental segment of the tourism market, and this type of offering is undoubtedly set to grow in terms of sustainability and innovation. With the aim of analysing the current state of play and the latest information on this issue, the second day of the Ecoluxury Fair on 10 November will feature the “Tourism and Sustainability” forum. Participants will include prestigious players from the Italian and international tourism industry, including Danilo Ragona (Able to Enjoy), Katia Scannavini (Action Aid), Gianluca Santilli (Bikeconomy Observatory), Ludovica Casellati (Luxury Bike Hotels) and Paolo Cuccia (Air Tribune). All are dedicated to providing insights and reflections on the role of sustainable tourism in high-end hospitality, with a focus on adoptable practices, including criteria related to various certifications that can attest to the sustainability of facilities.

Not just sustainability

There will also be a section within the forum dedicated to data, including luxury statistics, and the latest frontiers of innovation with a focus on smart and sustainable mobility. Another session will be devoted to strategies for raising awareness among travellers about sustainability issues, with the goal of promoting conscious choices that can guide the market towards environmental preservation.

The weight of luxury

High-end tourism is now a well-established sector, accounting for one-fourth of total tourism spending in Italy (approximately €25 billion) and reaching €170 billion in Europe, with untapped potential that could reach €520 billion (Eccia-European Cultural and Creative Industries Alliance data). This development intertwines with the sustainable aspects of the travel experience and the tools of technological innovation, which are increasingly becoming a priority among high-spending profiles.

Support from institutions

Ecoluxury Fair is included in the list of events recognised by the Lazio Region. It benefits from the patronage of the Roma Capitale regional authority and collaborates with the Convention Bureau of Rome and Lazio. “In the four days of work,” comments Enrico Ducrot, CEO of Ecoluxury and Viaggi dell’Elefante, “we will bring together the most enlightened entrepreneurs and professionals in Rome to promote business opportunities and to exchange ideas, in an ever-evolving workshop.” Tourism Ireland is the main sponsor of the 2023 edition.

Alessandra Tesan

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