A year of intense activity

Cuba is working on new market segments after 2023 when it recorded 2,436,980 total visitors, an increase of 50% compared to 2022. “We have worked to offer a fresher, younger and more cultural product all at the same time,” says Gihana Galindo Enríquez, commercial director of the Cuban Ministry of Tourism. “We have developed cultural events in Cayo Santa Maria and from 2-5 May, FitCuba will be back. In September, Turnat will focus on nature for sector operators and in November, Baile en Cuba will take place, which is particularly popular amongst Europeans.”

The hospitality industry

“Cuba has also focused on hospitality,” comments the commercial director, “and has opened its first 5-star hotel, the Meliá Trinidad Península, located in Trinidad itself. It has 401 rooms and is suitable for anyone who wants to combine history and nature tours with a beach stay.” Galindo Enríquez goes on to mention “two new destinations, Cayo Paredón and Cayo Cruz, where on 1 March, the Hotel Sanctuary White Sands will open its doors.” A new hotel chain is also being developed, “the ‘Vila Galé Hoteis’, which is a Portuguese chain with a five-star hotel in Cayo Paredón,” explains the commercial director. “The Blu Diamond chain has also launched a new brand, ‘Resonance’, with two products: Blu, which offers quiet hotels suitable for yoga enthusiasts, and Musique for people who want parties and entertainment.” What’s the objective? “To attract new customers, such as young people.”

Italy, il Belpaese

Our country is eighth for international markets. Canada tops the list, followed by Cubans abroad, and then Europe, with Germany, UK, France, Spain and Italy, respectively. Havana, Varadero, Cienfuegos and Cayo Largo are the favourite travel spots for Italians. Connections from Italy are operated by Neos, which operates 2 flights: Rome-Cancun-Havana and Milan-Holguin-Havana. Italian tourists also use Iberia and Air Europa. 52,865 Italians visited Cuba in 2023 compared to 45,000 in 2022. The majority rely on tour operators.

Nicoletta Somma

Tags: ,

Potrebbe interessarti