The attractions of Veneto: from history to sports and wine tasting

From history to outdoor activities, all the way to wine tasting and trekking, the Veneto region’s 2024 events will cater for all tastes. In a period when overtourism has been in the news again, the lagoon city has approved the Venice Pass, an entrance ticket to Venice, which will officially get under way with an initial 30-day trial period, starting on April 25, 2024, the feast day of San Marco, patron saint of Venice. The €5 ticket will have to be paid by anyone over the age of 14 who enters the city for a day trip, with some exceptions.  

Contributions to the programme 

To implement the regional intervention guidelines contained in the 2024 tourism plan, new funding lines activated by the region through the ERDF program will be fundamental. These focus on ecological and digital transition, with an investment of approximately €37 million for the regeneration of the hospitality sector, with a view to green transition, digital transition and full accessibility to our accommodation facilities. Tools and resources have also been made available for the sector to innovate and differentiate its regional tourism offer to support the development of Venetian destinations into ‘Smart Tourism Destinations’.  

The Marco Polo celebrations 

It is worth noting that 2024 is an important time to visit Venice, as the city kicks off celebrations for the 700th anniversary of the death of Marco Polo in 1324. And it does so with an initial calendar of events organised by the Municipality of Venice and Ca’Foscari University, in collaboration with the Civic Museums Foundation, as well as with many local, national and international associations in the city. These will be opportunities to honour the memory of Marco Polo. The celebrations will last for three years, with events planned for 2025 and 2026. The main celebration event will be the exhibition hosted at Palazzo Ducale from 6 April to 29 September 2024, ‘The Worlds of Marco Polo’. In October there will be an event on calligraphic art, with masterclasses and an exhibition in the Sala delle Quattro Porte of the Correr Museum. 

The gravel cycling phenomenon  

The number one Italian region for tourism couldn’t overlook one of the most recent trends, the gravel cycling phenomenon, which is growing rapidly. This market segment is for leisure travel tourists who use sports bicycles, bikepacking and digital equipment. The aim of the‘Gravel in the Land of Venice’ programme was to present the top ten gravel routes selected by the Region from the 5,500 km available (80 circular routes). 

The Prosecco Hills Trail 

Amongst the tourist products the region intends to focus on is the Conegliano and Valdobbiadene Prosecco Hills Trail, an itinerary in a UNESCO area, which covers 50 kilometres, crosses 9 municipalities and constitutes a slow trail that unfolds over four stages.  This extraordinary route combines the UNESCO heritage hills with the rich wine culture of the area.

Laura Dominici

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