Focus Discover Italy 2024

Piedmont arrivals and overnight stays

Good news for tourism in Piedmont: in 2023, it reached a new record, surpassing 6 million arrivals and 16 million overnight stays, with increases of 9.2% for arrivals and 8.6% for overnight stays compared to 2022, according to data from the Piedmont Regional Tourist Observatory, in the report “Tourism in Piedmont in 2023: Trends and Variations.” The main driver was foreign tourism, which grew by 15% compared to 2022. According to data processed by the Regional Tourist Observatory, it played a decisive role in the overall increase in flows. The share of overnight stays increased from 49% to 52% compared to 2022, “overtaking the national share and leading to a significant boost to the local economy, with a total expenditure increase of over 22% compared to the previous year, reaching around €810 million.” Nearly 80% of foreign overnight stays are generated by tourists from the top 7 European markets – Germany, France, Benelux, Switzerland, the UK, Scandinavia and Spain – and, in sixth place, from the USA. These figures prompted the president of the region, Alberto Cirio, and the tourism councillor, Vittoria Poggio, to observe that “Piedmont has confirmed itself to be a pioneering area for hospitality. We started in 2019 from 7.4% of the regional tourism GDP and we have now reached 9.5% with a projection for 2024 that will bring us up to 10%.” As for the prospects for spring 2024, a recent survey confirms Piedmont as the preferred destination for spring holidays, with Turin and the Langhe Monferrato Roero area leading the list of most popular destinations.

Via Francigena For All

Meanwhile, the Via Francigena For All project is continuing. This is a European pilot project aimed at making the Via Francigena an international example of accessible and inclusive tourism for people with disabilities. It was presented in 2022 by the Piedmont Region (project leader with a value of €1.6 million) as part of a tender for proposals from the Presidency of the Council of Ministers. The project will focus on the sections of the Ivrea-Viverone Canavese itinerary and the Villar Focchiardo-Avigliana itinerary in the Susa Valley and will involve the entire surrounding area and its tourism offer. The project has already achieved some of its objectives, thanks also to the involvement of local authorities.

by Stefania Vicini

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